Aaree came into existence to make you feel more confident (the best accessory you can wear), impressive, and most importantly to help you make a statement in this judgmental world. Innovative and functional jewelry brand striving to bring a refreshing break from mechanical fashion through omnichannel distribution.
A beautiful amalgamation of skilled craftsmanship and various age-old handcraft techniques like aari, filigree, meenakari by our accomplished artisans, is what Aaree brings to you. The heart and soul of the brand lie in designing classy as well as exquisite handcrafted pieces for our lovely customers, who can pair our jewelry from everyday wear to festivals and weddings. The name ‘Aaree’ was coined by Aashini’s mother, using Aashini’s and her cousin Reeva’s name, and the word literally means age-old craftsmanship, used in all the major craft-oriented fields- of jewellery, fashion, and carpentry.