FASH is derived from fashion and KA is the vital force, the essence of your soul which is one of a kind. Like every KA, we all have a unique, one-of-a-kind, and individualistic fashion sense. The definition of fashion is different for every KA and that’s what we adore. 

Like Alber Elbaz said "Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world - an emotion.