Born and brought up amidst the historical eminence of Raipur, Chattisgarh, Neeta always had a great sense of aesthetics and fashion. Her hobby to collect fashion jewelry and penchant for art and fashion kept on growing as she grew up and finally decided to convert this passion of hers in her profession. Through Nitaara Label, Neeta has swiftly made an eminent space in this sprawling jewelry market with her classy and quirky designs.