The label was founded in 2016 by sisters Shraddha Dadhich and Rishita Sharma. The sister duo has had a keen interest in jewellery since childhood and has been exposed to the industry by their uncle who is a gemstone and jewellery exporter. 

Rishita was born and brought up in Jaipur. She is a graduate in Business Management from Christ University, Bangalore

Post that she has done her Masters in International Business from the University of Queensland and Masters in Public Relations and Advertising from the University of New South Wales.

Shraddha was born and brought up in Jaipur She is an IT professional and has worked in multiple MNCs. She did her MBA in Marketing from Great lakes institute of Management, Chennai. Post her maternity break she ventured into setting up her own business.

Soraya is created to cater to the jewellery needs of a modern-day woman. Understated yet elevated everyday accessories with a modern twist, all the while maintaining your individual spirit. The design language depicts the duo's love for hassle-free fashion with an aim to translate timeless yet contemporary designs in everyday and occasion wear.